Usually, every structure is a five-year story of precision, ambition, and excellence. DOPSA needed its identity to reflect its commitment to these values. My role was to create a strong, bold, and exclusive identity, aligned with its vision for growth.

Height has always symbolized greatness for humans, and this idea translated into a visual identity for confidence and success. The new branding was based on two pillars: innovation in modern skyscrapers and the precision of the Grand Gallery in the Pyramid of Khufu.

With precise cuts that communicate balance and dynamism, and designed with the logic of vortex-shedding used on skyscrapers, the logo reflects the stability the client gets from DOPSA and modernity they need to keep innovating.

The rebranding strengthened DOPSA’s connection with investors, clients and my work. For these past three years of great collaboration, we’ve managed to convey the right message with the right audience throughout various platforms. Personally, It’s been so rewarding to see how people can trust your work in order to build something different, but also sustainable.