Arborealis

Arborealis is defined by its honesty, cordiality, and harmony. It promotes well-being, commitment, and responsibility in a space where art, gastronomy, and nature come together. It's a brand that seeks to create connections through experiences beyond the ordinary.

Arborealis faced significant challenges at the outset. They lacked a graphic identity that could represent their unique focus on reuse and sustainability.

It represents a constantly evolving community that finds beauty in a continuous cycle of nature. Through services and art, Arborealis unites natural resources and benefits in a holistic environment, inviting its community to join this universal harmony.

Through the creative processed, I quickly understood that the story of Arborealis intertwines with the beauty of the Northern Lights and the wisdom of the Inuit tribe. The Inuit tribe, adapting to an extreme environment, learned to create objects from nature and to respect it at all times. This legacy served as inspiration for Arborealis, driving their commitment to sustainability and reuse.

The graphic identity of Arborealis reflects the curves and beauty of the Northern Lights in every detail. The colors, carefully selected with the system ECOBRANDING, reduce ink consumption and minimize environmental impact in reproducing pieces. The typography, inspired by the art of nature, imparts a sense of organicity and femininity.

The Arborealis community extends beyond the boundaries of a company. I think that family, friends, and sustainability enthusiasts have come together to support a common cause. Arborealis has become a place where kindness and teamwork are the norm.