Industrial manufacturing of pet accessories was the norm and Wanpo chose a different path. The brand committed to aligning itself with the dog-loving culture and forged partnerships with various shelters that care for them, providing resources to support this cause.

Through a strong commitment to the local community and production, from selecting traditional fabrics to collaborating with small entrepreneurs, Wanpo developed a unique approach that allowed each accessory to become a work of art, woven with love and care.

The growing devotion and care that humans give to their furry companions are based on the concept of Neoteny: the human instinct to care for and protect the young, even if they belong to another species. This radically changed the way we perceive our dogs; they are no longer mere pets but an integral part of our family.

The branding process was not limited to identifying the company but also represented the philosophy of helping the community and spreading the joy of having a dog in our lives.

Wanpo's visual identity was designed with simplicity and symmetry, adding a touch of joy and uniqueness. Textures inspired by canine fur and the materials of the accessories complemented a vibrant color palette that conveyed the happiness that dogs bring to our lives.

Wanpo didn't just become a brand of accessories; I believe it transformed into a symbol of the special relationship between humans and dogs. It demonstrated that branding can be more than just identification; it can reflect the culture and community we cherish… that I cherish.

Dogs are truly part of the family and Wanpo found its place as a beacon of love, joy, and commitment to a greater cause.