Wanpo

Branding

Creative Art and Direction

Packaging Design

Logo Animation

Branding Creative Art and Direction Packaging Design Logo Animation

A Brand that would change the way we see our loyal four-Legged companions.

  • Industrial manufacturing of pet accessories was the norm and Wanpo chose a different path. The brand committed to aligning itself with the dog-loving culture and forged partnerships with various shelters that care for them, providing resources to support this cause.

    Through a strong commitment to the local community and production, from selecting traditional fabrics to collaborating with small entrepreneurs, Wanpo developed a unique approach that allowed each accessory to become a work of art, woven with love and care.

  • The growing devotion and care that humans give to their furry companions are based on the concept of Neoteny: the human instinct to care for and protect the young, even if they belong to another species. This radically changed the way we perceive our dogs; they are no longer mere pets but an integral part of our family.

  • The branding process was not limited to identifying the company but also represented the philosophy of helping the community and spreading the joy of having a dog in our lives.

    Wanpo's visual identity was designed with simplicity and symmetry, adding a touch of joy and uniqueness. Textures inspired by canine fur and the materials of the accessories complemented a vibrant color palette that conveyed the happiness that dogs bring to our lives.

  • Wanpo didn't just become a brand of accessories; I believe it transformed into a symbol of the special relationship between humans and dogs. It demonstrated that branding can be more than just identification; it can reflect the culture and community we cherish… that I cherish.

    Dogs are truly part of the family and Wanpo found its place as a beacon of love, joy, and commitment to a greater cause.

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